Sales
•
Outbound
Send a Personalized Cold Email Campaign
Turn a prospect list into a clean, evidence-grounded outbound campaign that is ready for review and launch.
Last updated
Watch this agent work in Nex
See a Nex session move from your instructions through integration work to the finished outcome.
Goal
Turn a prospect list into a clean, evidence-grounded outbound campaign that is ready for review and launch.
What Nex will do
1. Ingest the approved cohort and remove duplicates, suppressions, and ineligible contacts. 2. Enrich only the missing fields needed for targeting and personalization. 3. Verify work emails and score fit, timing, and evidence confidence. 4. Draft messages in the approved sender voice and assemble the sequence in a capable connected sender. 5. Launch only after approval, then sync replies, outcomes, and next actions back to Nex.
Integrations and actions
Best for
Founders and sales teams with an approved prospect cohort that needs enrichment and personal outreach.
What you will get
• A deduplicated, verified, and scored lead cohort. • Evidence-grounded email copy and a reviewable sequence. • A campaign record with replies, outcomes, suppressions, and next actions linked to Nex.
What you will need
• An approved lead source and explicit inclusion, suppression, and volume rules. • A confirmed offer, call to action, sender identity, and writing voice. • A capable sender is needed only to build or launch the campaign; Nex can still produce copy without one.
Approvals and control
Paid enrichment, uploads to an external sender, campaign activation, and every sending scope require approval. Nex preserves unsubscribe and do-not-contact rules and never invents contact data.
Full agent guide
Takes an approved lead cohort from Nex, a CRM, a file, or a live prospecting provider; deduplicates and suppresses it; enriches Companies and People; verifies work emails; generates evidence-grounded cold-email copy in the sender’s voice; creates a draft campaign in Instantly or another capable connected sequencer; uploads only eligible leads; and syncs replies and outcomes back to Nex.
What this agent does
Takes an approved lead cohort from Nex, a CRM, a file, or a live prospecting provider; deduplicates and suppresses it; enriches Companies and People; verifies work emails; generates evidence-grounded cold-email copy in the sender’s voice; creates a draft campaign in Instantly or another capable connected sequencer; uploads only eligible leads; and syncs replies and outcomes back to Nex.
Who this is for
Designed for founders, revenue leaders, and go-to-market teams that want a reviewable enriched outbound email campaign workflow grounded in their own organizational context.
When it runs
When an approved lead cohort is ready for enrichment, email verification, and sequencing.
How the workflow works
Ingest approved cohort → deduplicate and enrich → verify work emails → draft evidence-grounded copy → create a sequencer campaign → sync replies and outcomes.
Inputs and prerequisites
Connect the relevant systems, define the approved data scope and success criteria, and assign a human owner for review. The workflow should not run on data or channels the team has not authorized.
Typical inputs include Gmail, Outlook, HubSpot, Salesforce, Attio; the team’s ICP, voice, playbooks, and approval rules; and the source records needed for this specific run.
Outputs
The agent returns a sourceable result, its reasoning and evidence, linked Nex records or proposed updates when relevant, and approval-ready drafts or next actions. For this agent, the core flow is: Ingest approved cohort → deduplicate and enrich → verify work emails → draft evidence-grounded copy → create a sequencer campaign → sync replies and outcomes.
Approvals and safeguards
Uses only approved cohorts and connected providers. Campaign creation, uploads, and sending should remain reviewable before activation.
Integrations
This agent can use Gmail, Outlook, HubSpot, Salesforce, Attio. Connections, permissions, and available actions vary by the workspace configuration.
What it can replace
Consolidates or replaces parts of the workflow handled across Clay, Apollo, Instantly, Smartlead, Lemlist. It does not claim to replace every capability of each product. Referenced workflow tools include Clay, Apollo, Instantly, Smartlead, Lemlist.
Estimated software savings
Est. $300–$1,200/mo. Illustrative monthly software-stack consolidation range based on overlapping workflow categories and public self-serve prices reviewed on August 25, 2026. Actual savings vary by plan, seats, usage, retained tools, and data costs; Nex may complement rather than replace every capability.
Use the agent prompt
Use Deploy Agent in Nex on this page to open the agent in your current workspace. Review integrations, permissions, thresholds, tone, and approval gates before deploying it.
Frequently asked questions
What does the Enriched Outbound Email Campaign agent do?
Takes an approved lead cohort from Nex, a CRM, a file, or a live prospecting provider; deduplicates and suppresses it; enriches Companies and People; verifies work emails; generates evidence-grounded cold-email copy in the sender’s voice; creates a draft campaign in Instantly or another capable connected sequencer; uploads only eligible leads; and syncs replies and outcomes back to Nex.
What data and integrations does the Enriched Outbound Email Campaign agent use?
It uses only approved context and connected systems relevant to the workflow. In this agent, that can include Gmail, Outlook, HubSpot, Salesforce, Attio. Exact access depends on the integrations and permissions configured in Nex.
Does this agent replace Clay, Apollo, Instantly?
Consolidates or replaces parts of the workflow handled across Clay, Apollo, Instantly, Smartlead, Lemlist. It does not claim to replace every capability of each product. The Est. $300–$1,200/mo figure is an illustrative software-stack consolidation range, not a guaranteed outcome.
Last updated
August 25, 2026. Agent behavior and third-party pricing can change; verify operational and pricing details before publishing or running the workflow.
Deploy this agent in Nex
Use Deploy Agent in Nex to open this agent in your current Nex workspace. Review integrations, permissions, thresholds, and approval gates before deploying it.