Use case
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Competitive Intel Analyst
Sales battlecards that stay current
Battlecards go stale the week after you write them. This agent proposes battlecard updates backed by dated evidence from your own deals and from competitors' public changes, and you approve each one.
The problem
A battlecard is only useful if it matches what reps hear on calls this month. Most are written once, live in a doc nobody updates, and still quote last year's pricing. The objections that actually cost you deals sit in call transcripts and Slack threads, and nobody has time to pull them out. So reps stop trusting the card and improvise, and enablement rewrites it from memory every quarter.
How the agent does it
Start from your current cards. You give the agent your existing battlecards and the competitor list; it also reads CRM competitor fields and loss reasons.
Collect evidence from deals. It pulls competitor mentions from meeting transcripts, email, Slack, and CRM notes, keeping only active evaluations.
Check what changed publicly. It watches approved competitor websites, pricing pages, release notes, and reviews, recording each change with a date and URL.
Propose card updates. It drafts battlecard updates with the source for every claim, and nothing is published until you approve it.
What you get
Proposed battlecard updates with a source for every claim
Loss drivers per competitor from your own deals, with sample sizes
Dated competitor pricing, packaging, and launch changes
Approved battlecard versions stored with their provenance
Works with
HubSpot
Salesforce
Attio
Gmail
Outlook
Slack
Google Calendar
Outlook Calendar
Public web
Questions
What goes in a sales battlecard template?
A useful card covers who the competitor is and when they show up, how you win and lose against them, the objections reps hear with responses, their current pricing and packaging, and landmines to set. The agent fills the win, loss, and objection parts from your own deals and the pricing and packaging parts from dated public sources.
How often are battlecards updated?
The agent checks when a competitor is newly mentioned in an open deal, after a material public change such as new pricing or a launch, and on a monthly competitive review. Each run can produce proposed updates for you to review.
Can reps get the update in Slack?
Yes. Approved battlecard updates and alerts can go to Slack. Publishing or changing a battlecard and posting to a channel both require your approval first.
How do I get started?
Connect your CRM and a source of deal conversations, share your current battlecards, and approve the public sources the agent may watch. Deploy the agent, connect your tools, and review what it prepares. You start free with some free AI usage; after that, plans are $49/month and refundable within 7 days.
Hire this agent and see its first result today
Connect your tools, review what it prepares, and approve every change before it happens. Start free.